The platform is rolling out a new feature that enables them to cut down on the volume of AI-created videos appearing in their feeds. This step comes as the service announced that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a surge in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A large amount of this material is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is often illogical or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, from AI artwork to science explainers, and we intend to provide users the power to increase or decrease of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its network labeled as artificially created. Collectively, in excess of 100 million videos are submitted to the platform every day, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of AI-generated videos they watch by opening the topic control setting in the app and picking the AI content topic. Other topics that are already be controlled under the tool encompass current affairs, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies require creators to identify “realistic” AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the service will from now on attach an artificially created watermark to content made using its own AI tools, or identified by an cross-platform project for spotting artificial media. This step is designed to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million educational fund for experts and groups to develop educational content about responsible artificial intelligence. This project will assist educational bodies specializing in training coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, amid debate over plans to lay off hundreds of review team members in the United Kingdom. The company is set to cut 439 jobs in its user protection team in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by removing the most harmful content prior to it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
